“Just Do It” (Nike), “Think Different” (Apple), “Princeton in the Service of the Imagination” (Lewis Center for the Arts). The heart of marketing beats with succinct, compelling messages that prompt a call to action, change perception or behavior, and identify a “brand.” But there is more to marketing than a memorable slogan. Led by Erika Knudson, director of development marketing and communications in the Office of Development, and Steve Runk, director of communications in the Lewis Center for the Arts, this workshop will examine the fundamentals of persuasive writing, giving you the tools you need to think different(ly) about marketing. We’ll share tips about strategy, creative conceptualization, and how to write to convince and influence; then interactive exercises will get your creative juices flowing.
May 19, 2017, 9:00-11:00 a.m.
New South, 7th-floor training room