This article first appeared in the PPPL Weekly of October 6, 2014, and is reproduced with the kind permission of Kitta MacPherson, director of communications for the Princeton Plasma Physics Laboratory. The Princeton University staffer looked squarely at Angela Capece and asked her question: “What kind of research do you do?” The audience, perched in a conference room in an office tower overlooking main campus, listened closely as Capece, an associate research physicist at PPPL, launched into a simple explanation of fusion and how certain experiments are aiding its advancement. More questions followed. Over the next few minutes, Capece conveyed some of [...]

This week, Princeton Writes held the inaugural workshop in a new 10-part series designed to explore the multiple ways in which Princeton's stories can be told in writing, addressing the challenges and opportunities presented by different media, genres, processes, and messaging considerations. First up was "Mastering Social Media," led by Dan Day, director of news and editorial services in Princeton's Office of Communications, and Eric Wilkens, social media coordinator and writer in the Woodrow Wilson School of Public and International Affairs. In a dynamic 90-minute session, Day and Wilkens brought their collective experience to bear on Facebook and Twitter, where connections [...]