(Adjective) Imbued with sickly, false, or feeble sentiment; overly sentimental.

In Context

“To commercial filmmakers, the bromides suggested by OWI propagandists – wordy soliloquies about freedom, boring discussions of the war’s meaning, mawkish dramatizations of unity – seemed destined to be box office poison.”

M. Todd Bennett, One World, Big Screen: Hollywood, the Allies, and World War II, 2012.